Acentric surveys are run on Acentric's own panel and supplemented with other panels and data collection methods. Acentric is a pioneer in the online-panel space, having established the SurveyCentric panel in 2010 and SurveyOasis in 2019.
Acentric's alliance with CINT Sweden, extends Acentric’s reach globally, meaning seamless international surveys are possible, all managed via one system. Our system is fully interoperable with CINT systems. This means adherence to global best practice and direct access to CINT’s panel of over 6 million globally.
- What: General SA population. Approximately 10,000 available in SA and over 6 million globally.
- Owner: Acentric Marketing Research.
- How: Panel members are recruited through online advertising. Double opt-in is required.
- Incentives: Cash, PayPal and gift cards.
- Cash is used to improve penetration amongst the unbanked.
- Respondent wearout: No surveys longer than 27 minutes. Respondents have control over survey frequency (up to a maximum of 6 invites per month).
- Validation Process: Personal details are collected. Duplicates removed based on email address and other variables we may utilise as necessary.
- Panel Management: All members are required to update their personal profiles, and encouraged to do so through regular communications.